Twitter promotes Facebook movie!

By Charles-Henry Ruyant

Sony is promoting it’s latest movie “You Don’t Get To 500 Million Friends Without Making A Few Enemies” on Twitter. This film is about the life of the Facebook founder, Mark Zuckerberg.
Twitter- Promoted Tweets and Trends
Sony is using the new Twitter advertising program, where you can promote a trend or a tweet for a specific trend.

It is pretty ironic that Twitter is promoting a movie about Facebook, a competitor, via promoted trends and tweet call #socialmedia!

In other hand, shouldn’t Sony have promoted this movie on a Facebook fan page!?

Leggi tutto

Wayne’s World on Google maps

By Charles-Henry Ruyant

Wayne's World on Google mapsCheck out Wayne and Garth in the UK (Plymouth) on Google Maps!

categoriaOnline Marketing commentoNo Comments dataJuly 13th, 2010
Leggi tutto

Life in a Day: the first movie created by YouTube users!

By Charles-Henry Ruyant

Ridley Scott (director of blockbusters ‘Alien’,’ Robin Hood ‘etc) and YouTube are working together to create an amazing experimental movie. On the 24th of July, people from across the globe are going to film an account of their day, and post the video on YouTube.

Life in a day - YouTube Page

Ridley Scott will select the most interesting videos and will edit them together in order to make a movie about different people’s lives on this date.

This film will be a time capsule for the future and tell people how we used to live in 2010, with the unfortunate exception of few countries banned by the US (Cuba, Iran, South Korea…).

So if you have a video recorder you should go on YouTube and look for Life in a Day!

Leggi tutto

Amazon UK launches its grocery website

By Charles-Henry Ruyant

Amazon recently launched its grocery delivery service in the UK, following it’s success in the US and, most recently, in Germany. Amazon will now be a direct competitor to Tesco, Ocado and many more. Due to excellent SEO and PPC visibility, Amazon is almost certain to succeed. From a more technical point of view, Amazon is using the same shopping cart software as on the rest of it’s website.

Amazon Grocery Website

Amazon Grocery Website

One thing is sure is going to be a big online marketing battle between all these competitors who have plenty of money…

categoriaOnline Marketing commentoNo Comments dataJuly 8th, 2010
Leggi tutto

Nokia use social media to make fun of the new Apple iPhone

By Charles-Henry Ruyant

In its blog, Nokia has created a post entitled “How do you hold your Nokia?” , obviously referring to the issue that the new iPhone has with reception. Effectively, the iPhone 4 has some connection problems, when held by the lower left corner.

Apple stated officially that “Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas.” Nokia wanted to make sure that people understand than Nokia phones do not have any problems and this issue is specific to Apple.

Nokia used this official blog to write a funny post about how to hold your phone and make clear that Nokia phone can be held in whatever way you like!

“Of course, feel free to ignore all of the above because realistically, you’re free to hold your Nokia device any way you like. And you won’t suffer any signal loss. Cool, huh?” (Nokia’s post conclusion)

It is a funny and smart way to put down the competition. Good job Nokia!

Leggi tutto

Geo target the most wanted criminals in London

By Charles-Henry Ruyant

Scotland Yard and Crimestoppers have launched a new website Monday which allows you to Geo target the most wanted people in London.

Effectively, you can select the area you live in (or you want to see) from a map of London and the website gives you have a list of the most wanted persons of this area.

London Map - Crimestoppers Website

This new website aims to help the cooperation of locals with the police. The site allows you to display the list of wanted persons based on their last known address or ones who have escaped a local prison.

Most wanted london list

Most wanted london list

You can have access to pictures and details, including age and the reasons why the person is wanted. A hotline number is also given to contact the police with information. A search by type of crime (robbery, sexual assault, murder …) is also possible

categoriaOnline Marketing commentoNo Comments dataMay 19th, 2010
Leggi tutto

Has the French Anti Tobacco Association gone too far?

By Charles-Henry Ruyant

Two days ago the French Anti Tobacco Association (DNF) used controversial images of teenagers knelt in front of a man’s crotch with a cigarette in their mouths. Obviously the scene is meant to look similar to a sexual act.

Controversial anti-smoking image - French

French campaign

This campaign has provoked an outcry from different French association’s as well as the French government, branding these images as shocking and not of the right calibre for an anti-smoking campaign aimed at teens.

It has been a long time since an anti-smoking campaign has created such a reaction, although this kind of tactic is often used to promote safe driving or in anti-alcohol campaigns.

categoriaOnline Marketing commentoNo Comments dataFebruary 23rd, 2010
Leggi tutto