In order to promote the show Yellowstone, BBC Two uses its Youtube channel.

They have posted the extraordinary video of the incredible fox who dives in the snow!

Great success, the video is one of the top favourites on Youtube this week (Most Discussed This Month). Very good, when you know that Susan Boyle and other Britain have talent videos are taking possession of Youtube UK.

Fox Snow Dive - Youtube

It is not new for the BBC to post a video but it is one of the first times the have had such a successful video on Youtube.

But like most of the time with people who don’t know the fine details of SEO, the video is far from optimised. For example, the link on the video links to the BBC home page and not on the specific page about Yellowstone. A good video not so well exploited.

Yellowstone BBC 2

We also can note that the page for the Yellowstone is not optimised…at least the video is doing well on the Google results page.

Google result page - Yellowstone