Today Google brings us pictures from LIFE. Google gives us the possibility to see some historical pictures of ‘football’ or a specific event ‘Winter Olympic’ from LIFE via Google Image.

LIFE and Google Image

Google hosts the LIFE photo archive and via this initiative tries to have it own database of pictures. It means that you don’t leave Google website when you click on the picture, Google via LIFE becomes a publisher of content.

The principal is very simple, if you search for picture from LIFE you add ‘source:life’ to the topic that you were looking for on Google image search.

Google Image Result Page (LIFE)

Note that all the new functions (size, source, and colour) of Google image search don’t work with the ‘source:life’. It is not very smart of Google to neglect this.

Anyway, this search is more a gadget than a real new function from Google, but at the same time it shows Google’s aim: to own more and more content.