Carrie Prejean: Search Engine Reputation Management (SERM)
By Charles-Henry Ruyant
In the weeks following my first post regarding Carrie Prejean, the public interest in this story has carried on increasing. The number of searches on this subject is growing as you can see on Google trends.
Carrie Prejean - Google Trends
So what has happened in the past two weeks? Carrie Prejean has joined the ‘National Organization for Marriage’ and has started a campaign against gay marriage. She also promotes ‘proposition 8’ (Keep Marriage Restored) on her Facebook page.
Carrie Prejean Facebook
So where are we online with Carrie Prejean? First, Carrie Prejean experiences a search engine reputation management problem. Effectively, TMZ covers the two first Google results for ‘Carrie Prejean’ keyword (with ‘sexy’ photos of her at 17 years old). Also Google news comes up with some negative articles relevant to Miss California.
Carrie Prejean - Google Result
So what has Carrie Prejean done? She has obviously started to ‘collect’ friends on her Facebook profile.
Carrie Prejean - Facebook Friends
And Carrie Prejean updated her Facebook profile with different messages…
Carrie Prjean - Facebook Update
Carrie Prejean Twitter is yet not available. Thanks Twitter!!!
Carrie Prejean Twitter
At the end of the day, it seems that Carrie Prejean is working by herself for an online reputation (I don’t know who and what is doing her PR) and the result is not great!
Carrie Prejean , Facebook , Google Result , Google Trends , Miss California , SERM , Twitter 
May 11th, 2009
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jordan
May 12th, 2009
Those folks there got enough nerves to demand she live up to her end of the contract and not grant interviews without their permission while they have been going out there trashing her.