Does the Internet give you cancer?
By Charles-Henry Ruyant
Now it is possible to tan via your computer! That, at least, is what the new website ComputerTan claims. For the past two months this new website has attracted a large number of users (over 1.5 million) by claiming that they can magically tan you via your PC monitor.
This website has been created by McCann Erickson for Skcin Charity. Skcin is The Karen Clifford Skin Cancer Charity which was set up to bring vital information about skin cancer.
The website is composed of a few Flash pages. First you watch a marketing friendly video which explains how you can get a tan via your PC monitor. After you have access to a free trial. You click on few buttons and some UV lights turn-on on your screen.
A few seconds later some pictures of skin cancer pop-up and you finally understand the ‘scam’!
It is a great way of informing people about the dangers of the UV tan. It is ‘funny’ and creative, if not a little misleading for sunbed addicts
.
This initiative is a very original idea from McCann Erickson! But once again, SEO has been forgotten…
Cancer , Charity 





May 12th, 2009

KrisBelucci
June 2nd, 2009
Hi, good post. I have been wondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.
lilianaolivera
November 13th, 2009
This is really gross.
Jack Nicolusa
December 10th, 2009
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