The British Lions HSBC Online campaign

By Charles-Henry Ruyant

HSBC has recently launched a new online campaign to promote and support the British and Irish Lions for their 2009 rugby tour in South Africa.

 

This online campaign consists of few banners on the British and Irish Lions website. There is also a specific section on the British and Irish Lions website called ‘HSBC & The Lions’ with pictures, videos and the different rugby activities and initiatives sponsored by HSBC. It is a very classic online sponsorship so far.

 

The British & Irish Lions Website

The British & Irish Lions Website

 

HSBC have also planned something more creative, with a giant Lions rugby jersey which is 15 meters in length. The idea is to allow the fans to sign the jersey on the back. This jersey will be deployed during the games in South Africa.

 

It is very easy to add your signature to this jersey, just fill in a form online with your name and email… and after few seconds you can see where your name is on the actual giant jersey!

 

 

hsbc-shirt-lions

 

 

giant-jersay-hsbc

 

Love it ;)

 

It is a great idea to link an activity online with the actual game via a giant rugby jersey! But I think HSBC should do more to promote this event….

 

Anyway good luck to the Lions in South Africa!

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Is Wolfram Alpha going to revolutionise the Internet?

By Charles-Henry Ruyant

Wolfram Alpha is the new search engine which answers your question directly. Created by British physicist Stephen Wolfram, this new system will compile knowledge in order to give an accurate answer.

 

It is very simple to use the Wolfram Alpha system, ask a question, for example ‘How many miles is the marathon?’ and Wolfram Alpha will compile information and give you the correct answer.

 

Wolframe Alpha

Wolfram Alpha

 

This new way to search is considered by some blogs and newspapers as the top of the top. Even the Independent paper wrote ‘The biggest internet revolution for a generation’.

 

From my point of view this new system is an evolution but we are far from an Internet revolution! It is more or less Wikipedia , the only exception being that the answers are 99% of the time correct. Small revolution…Wikipedia is a pretty trustworthy source anyway.

 

And sometimes you want to know more than the answer (although Wolfram Alpha will propose to you relevant results).

 

Rumours are that Wolfram Alpha is looking for a partnership with Wikipedia and Google. And I think this is where Wolfram Alpha software will be very useful. This can improve the Google result (and add the function ‘answer a question’) and improve the veracity of Wikipedia. I think that Wolfram Alpha is more of an addition to an existing technology than a new product by itself. Because I don’t see users switching all the time between Google, Wikipedia and Wolfram Alpha.

 

Once again the future will tell us…

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