Pope2You, The Social Media Vatican campaign!

By Charles-Henry Ruyant

Last tuesday the Vatican launched its new website Pope2you.net for the 43rd World Communications Day. This new website offers the user a bunch of Social media applications such as iPhone and Facebook applications, video and blog.

Pope2You Website

The idea from the Catholic Church is to reach young people and change the image of the Church. Pope2You is more a portal for the different online applications.

Unfortunately the Facebook application wasn’t found by Facebook when I tried it… not a very good sign.

WikiCath (probably Wikipedia Catholic? ) is more or less a blog (or at least this is what I understand of it). In the business world it would be the company blog. It is a good idea and makes it easier to follow the news from the Vatican.

WikiCath

The iPhone application is a nice application which allows you to receive news, pictures and video from the Pope (Vatican). There is not much to say about it, except that this application does the job!

iphone Pope2You

And finally the YouTube Channel which is pretty well customised with links to the different Vatican websites. Once again nothing new here but nothing is missing as well.

Youtube Pope2You

This new campaign updates the Vatican’s online presence. At the end of the day the Vatican was not trying to be original or revolutionise the web but they have done a lot better job at it than most of the companies online…

Anyway, all these applications definitely facilitate communications with the Catholic Church and this is a pretty good idea for the 43rd World Communications Day