HSBC has recently launched a new online campaign to promote and support the British and Irish Lions for their 2009 rugby tour in South Africa.

This online campaign consists of few banners on the British and Irish Lions website. There is also a specific section on the British and Irish Lions website called ‘HSBC & The Lions’ with pictures, videos and the different rugby activities and initiatives sponsored by HSBC. It is a very classic online sponsorship so far.

The British & Irish Lions Website

HSBC have also planned something more creative, with a giant Lions rugby jersey which is 15 meters in length. The idea is to allow the fans to sign the jersey on the back. This jersey will be deployed during the games in South Africa.

It is very easy to add your signature to this jersey, just fill in a form online with your name and email… and after few seconds you can see where your name is on the actual giant jersey!

Love it

It is a great idea to link an activity online with the actual game via a giant rugby jersey! But I think HSBC should do more to promote this event….

Anyway good luck to the Lions in South Africa!