Koogle: the ‘religious’ search engine

By Charles-Henry Ruyant

The new ‘Jewish’ search engine Koogle was launched few days ago. This search engine is ‘kosher’ understood filter the result and only shows what it is acceptable for the strictly Jewish (no sexual content and pictures of women are very controlled…). Koogle is trying to be the Israelite search engine and has two language versions (Hebraic and American English)

 

Koogle Search Engine

Koogle Search Engine

 

To be honest, Koogle is not really a search engine (like Google, Yahoo! or Bing) although its name is uncannily similar to Google. Koogle is composed of two components, the first one looks like the yellow pages where you can look for a shop/service in your area. The search engine results page is just a list of addresses and phone numbers. The second part of Koogle is the shopping function; you can compare the prices for a multitude of services or objects (camera, mp3 player, car…).

 

From a technical point of view Koogle is not the best search engine/yellow pages/price comparison website but it is difficult to know if this new search engine will be massively used in Israel, because of its religious implications it probably responds to some needs.
One thing is sure; it is the beginning of a new tendency. After the ‘intimate social network’, the trend is more for an ‘intimate search engine’ where everyone ( based on their religion, sex, country or activity) will have their own personalised search engine and social media.



About... Charles-Henry Ruyant

This author published 84 posts in this site.
Head of SEO

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