Google is changing the results page for location keywords

By Charles-Henry Ruyant

Three days ago Google had changed its result page for keywords relevant to places (e.g.: Paris, London, Yellowstone park…)
When you are looking for information about London, the Google results page will now include the map result and four pictures of the city.

Google new presentation

Google new presentation

This new presentation looks a little bit better but it is not a major change. When you click on the picture on the left of the map you are automatically redirected to Google Maps with the location where the picture was taken.
Compared to Yahoo!, Google is (once again), a little bit late with this update. The Yahoo! results page has a different view and offers its own content relevant to the city and not a direct link to the map. You can, for example, find information about hotel, restaurant, flights and maps. Yahoo! also proposes some pictures of the city and the top rated things to do.

Yahoo! London Search Result Page

Yahoo! London Search Result Page

For this kind of search the Yahoo! result page is definitely the best functional solution and they also eliminate the competition (because all the content proposed is from Yahoo! or partners). This is probably why Google did not propose any hotel, restaurant on its own result page.
Once again they Google seem to have attempted to copy Yahoo!


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About... Charles-Henry Ruyant

This author published 84 posts in this site.
Head of SEO

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