Yesterday was a big day in the search engine world as Microsoft and Yahoo have signed a ten year partnership deal. To be brief about the, Bing is going to be the search engine for Yahoo! and Yahoo will focus on its portal.

Bing Yahoo! - Deal

What does this deal means for SEO?

Firstly, the Yahoo search engine will disappear pretty soon. So you will not have to worry anymore about the Yahoo ranking report. You should start checking where your ranking on Bing is and take it more seriously because with this deal we can expect a bigger market share for Bing search engine (probably 15 to 20% in Europe, 30% for the US). Good news for reports

If Bing is bigger that also means that our company or your SEO agency should update and create new Bing recommendations and not only focus on Google. Now you should understand Bing and how it is working.

After more than five years of SEO recommendations focused only on Google, the rules will be a little bit different now. SEO recommendations should now include Google and Bing best practices and try to see what Google and Bing have in common as well as their differences.

The good thing about it is that Bing and Google are probably very similar and your SEO strategy should not really change.

Bing has some new challenges, for example the pop-up that opens when you have your mouse on the result. This will need to be covered to make sure it is attractive to the user.

In a way, by having one less search engine more SEO work should be created, because we will no longer focusing on one search engine.