Most of you know the classic search engine reputation management (SERM) format which makes sure that the ten first results (first page) on the search engine result page are neutral or positive.

Ordinarily search engine reputation management is for brand terms such as ‘Nike’, ‘RBS bank ’, and ‘AXA Insurance’…

A lot of companies look at the first page of Google and try to control the ten first results with other corporate and social media websites. Below we can see that McDonald’s did a pretty good job managing the first Google results page.

Google Result Page - Mc Donald's

The majority of these companies don’t ever look at search engine image result page where some malicious picture can be posted against them.

As far as I am aware there is no tool that can monitor the Google search image result page. It has been so far disregarded by search engine reputation management professional/ companies.

It is why some of the largest companies have some negative image result and it doesn’t look like they do anything about it or even that they are aware of it.

SERM - Mc Donald's Search Image Result Page

The worst thing is that it is easier to clear/manage your search image result page that your actual search engine result page (web result). With few SEO tricks on images, you can manage the problem in a couple of weeks.

Maybe a new product to develop