Today Google revealed its new search engine algorithm, Google Caffeine. This new version of Google is being trialled online.

This new version doesn’t make any changes to the Google results page presentation. Based on the Google Webmaster official blog, the new algorithm is faster, able to crawl more, and takes in consideration the reputation of the website in question.

After few tries with different queries, the new search engine is definitely faster (0.20s instead of 0.40s) but for a normal user I cannot see the difference (0.2s is difficult to notice). The result is very similar to the ‘old’ Google, it was very hard to see any change. Most of the changes are on the universal search or on the new crawled pages which used to rank high.

From a users point of view this new algorithm is not a revolution, from a technical point of view this is maybe the beginning of a new era as it is the first time that the notion of reputation is part of an algorithm.

I think that a lot of websites which don’t respect Google rules are penalised (link buying, black hat techniques…)

Now let’s see if Google is going to add some major changes to its Google caffeine.