Google is not a big player on social media, different projects have been attempted but have never really succeeded. Its rival Microsoft owns part of Facebook and Twitter doesn’t want to sell.

Instead of starting from scratch, Google has used its iGoogle. A pretty good idea considering over ten million of people use iGoogle. Google announced the Social Gadget for iGoogle last friday.

iGoogle Social Media Application

The principal is simple; on your iGoogle page you can include some applications that you can share with your friends. These applications include games, to do list, pictures sharing …

The concept is pretty nice; it is a good and cheap way to develop a social media platform. Maybe Google will even take some social media market shares.

This idea also shows that people want to have everything in one place – search engine, game, chat, on one screen.

Lets see how well this social initiative will work out for Google.