An Australian company is selling Facebook friends, Twitter followers and Digg votes for a price close to 20 cents each.

 Obviously this offer is for companies who want to promote their Facebook page or Twitter page or syndicate their content via Digg because today these social media websites are a very powerful marketing tool.

 
To be honest it is a pretty good idea, but why it is so important to have a large number of friends, followers or votes?

If you are a media agency working for a client, the number of Facebook and Twitter friends/followers can be one of the Key Performance Indicators (KPI) and obviously more you have the better it is.

 
From a users point of view, a Facebook group or Twitter account with a lot of friends/followers is more attractive and will rank higher on Facebook internal search engine as well as Google.

 
A number of votes on Digg allows your subject (with a nice link to your website) to be on the home page (or main category pages) and will attract large number of user scurious to know why so many people ‘digg’ it.

It is sad but true that on social media websites everybody is a sheep who follows the mass… but it is also the fault to Facebook/Twitter/YouTube/Google who promote more the most viewed, top follower accounts.

 
I think that this company have developed a good business and will have lot of confidential clients pretty soon…