Google talks for the first time about search engine reputation management (SERM)

By Charles-Henry Ruyant

This is one of the first times that Google has officially spoken about search engine reputation management via its blog. It is probably because they have increased demand from businesses/users to remove negative results…

SERM was been big topic foe at least 4 years now… and is getting very important for most of the users to have a clear search reputation.

Google advise you to remove all the content that can be negative if you own the content or ask the people who posted the negative content to remove it. These advice provided by Google is pretty simple but good common sense.

Probably good advice if you are a simple user and a few of your friends posted some stupid pictures of you but if you are a business it would be a lot harder to remove the negative content.

Anyway, it is still interesting to see that search engine reputation (SERM) has become one very big subject.