For people like me who spend their time devising social media strategies for various clients, not having a Twitter profile for a big company sounds pretty odd. It is even weirder when it is one of America’s biggest companies.

McDonald’s started its Twitter profile the 25th of September and already has 855 followers. There are only 33 Tweets and there is not a lot of interaction… but at least they are not only ‘pushing’ Tweets from an RSS news feed. They are also talking with different people who are talking about them. It is not a bad strategy.

This is not the first time that McDonald’s has used social media. McDonald’s are already are on Facebook with an excellent fan group.

In conclusion, Mc Donald’s did not spend as much time on its Twitter profile/strategy as on its Facebook group as but at least now they are doing it.

McDonalds , Twitter

Online Marketing 1 Comment October 5th, 2009

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