Lets us know if you get money for this post.

By Charles-Henry Ruyant

The Federal Trade Commission (USA) has announced a series of new guidelines about blogging. Any blogger who receives any money, gifts or any kind of endorsement for writing a post/review should notify the FTC.

The FTC is trying to help the customer to identify authentic product reviews. It is a nice idea but once again it would be difficult for the FTC to apply this law. Most of the bloggers get gifts and no money which makes it more difficult to trace.

Federal Trade Commission - Blog Guides

Also, most of the time, the bloggers are independent to write whatever they want about a product even when they have been given a gift/money for it…

I can understand the initiative of the FTC but the negative effect of it would be that it would be harder for the customer to find independent reviews online – although most of them are truly autonomous and not managed by the company.

This guideline will also penalise the smallest review blog which get free products, under this law they will be not able to buy all the products that they want to review.

Let see what happens to some blogs, the USA based ones at least.