Gillette’s website and Thierry Henry’s hand
By Charles-Henry Ruyant
Gillette has been accused of changing the french website, specifically the animation with Thierry Henry, Roger Federer and Tiger Woods.
Gillette may have changed the Flash animation after the France – Ireland football game and the notorious Thierry Henry’s handball. On the french animation, Thierry Henry doesn’t have a ball on his left hand but in the other countries versions Thierry Henry carries one white football in this left hand.
Thierry Henry - Gillette French website
Thierry Henry - Gillette UK website
Why doesn’t Thierry Henry have a football when Roger Federer has a racket and Tiger Woods has a golf club on the french animation?
Hard to check if Gillette did anything or it is just a weird coincidence. Anyway, lets see how Gillette is going to manage this crisis…
November 26th, 2009
Michelle Obama Search Engine Reputation Management (SERM) with Google Image
By Charles-Henry Ruyant
Following my post on McDonald’s search engine reputation management and image issues, a similar issue has arisen with a personality: Michelle Obama.
When you are looking for ‘Michelle Obama’ on Google Images the first result is a picture of her looking like a monkey or ape. It is obviously a racist and offensive image.
Michelle Obama on Google Images
The official comment from Google is:
“Accordingly, we do not remove a page from our search results simply because its content is unpopular or because we receive complaints concerning it.”
This is the official answer to deter companies and individuals from complaining about every negative result relevant to their brands or name. Google has been sued many times and is always successful in these cases on the basis that they use an algorithm and the search results are not a choice.
In this case I am pretty sure that they will make an exception, I don’t see the White house doing a SERM campaign.
Anyway, this example once again illustrates how important is to manage your search engine reputation, not only the web result but all kind of result (image, video …).
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