Annually, since 2007 the PETA (People for the Ethical Treatment of Animals) association has organised this famous strip tease video in order to promote its message through internet (PETA’s 2010 State of the Union Undress) .

This concept is a pretty original one and very cost effective… and will probably have an impact on people who are not normally concerned by the treatment of the animals.

This year you can see Michelle Obama on the video!

Please finds blow the YouTube version: