Charles-Henry Ruyant

Twitter promotes Facebook movie!

Charles-Henry Ruyant — Fri, 16 Jul 2010 18:37:11 +0000

Sony is promoting it’s latest movie “You Don’t Get To 500 Million Friends Without Making A Few Enemies” on Twitter. This film is about the life of the Facebook founder, Mark Zuckerberg.

Sony is using the new Twitter advertising program, where you can promote a trend or a tweet for a specific trend.

It is pretty ironic that Twitter is promoting a movie about Facebook, a competitor, via promoted trends and tweet call #socialmedia!

In other hand, shouldn’t Sony have promoted this movie on a Facebook fan page!?

Wayne’s World on Google maps

Charles-Henry Ruyant — Tue, 13 Jul 2010 09:07:46 +0000

Check out Wayne and Garth in the UK (Plymouth) on Google Maps!

Life in a Day: the first movie created by YouTube users!

Charles-Henry Ruyant — Mon, 12 Jul 2010 08:26:30 +0000

Ridley Scott (director of blockbusters ‘Alien’,’ Robin Hood ‘etc) and YouTube are working together to create an amazing experimental movie. On the 24th of July, people from across the globe are going to film an account of their day, and post the video on YouTube.

Ridley Scott will select the most interesting videos and will edit them together in order to make a movie about different people’s lives on this date.

This film will be a time capsule for the future and tell people how we used to live in 2010, with the unfortunate exception of few countries banned by the US (Cuba, Iran, South Korea…).

So if you have a video recorder you should go on YouTube and look for Life in a Day!

Amazon UK launches its grocery website

Charles-Henry Ruyant — Thu, 08 Jul 2010 19:50:28 +0000

Amazon recently launched its grocery delivery service in the UK, following it’s success in the US and, most recently, in Germany. Amazon will now be a direct competitor to Tesco, Ocado and many more. Due to excellent SEO and PPC visibility, Amazon is almost certain to succeed. From a more technical point of view, Amazon is using the same shopping cart software as on the rest of it’s website.

Amazon Grocery Website

One thing is sure is going to be a big online marketing battle between all these competitors who have plenty of money…

Nokia use social media to make fun of the new Apple iPhone

Charles-Henry Ruyant — Tue, 29 Jun 2010 17:29:13 +0000

In its blog, Nokia has created a post entitled “How do you hold your Nokia?” , obviously referring to the issue that the new iPhone has with reception. Effectively, the iPhone 4 has some connection problems, when held by the lower left corner.

Apple stated officially that “Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas.” Nokia wanted to make sure that people understand than Nokia phones do not have any problems and this issue is specific to Apple.

Nokia used this official blog to write a funny post about how to hold your phone and make clear that Nokia phone can be held in whatever way you like!

“Of course, feel free to ignore all of the above because realistically, you’re free to hold your Nokia device any way you like. And you won’t suffer any signal loss. Cool, huh?” (Nokia’s post conclusion)

It is a funny and smart way to put down the competition. Good job Nokia!

Geo target the most wanted criminals in London

Charles-Henry Ruyant — Wed, 19 May 2010 15:16:08 +0000

Scotland Yard and Crimestoppers have launched a new website Monday which allows you to Geo target the most wanted people in London.

Effectively, you can select the area you live in (or you want to see) from a map of London and the website gives you have a list of the most wanted persons of this area.

This new website aims to help the cooperation of locals with the police. The site allows you to display the list of wanted persons based on their last known address or ones who have escaped a local prison.

Most wanted london list

You can have access to pictures and details, including age and the reasons why the person is wanted. A hotline number is also given to contact the police with information. A search by type of crime (robbery, sexual assault, murder …) is also possible

Has the French Anti Tobacco Association gone too far?

Charles-Henry Ruyant — Tue, 23 Feb 2010 20:21:31 +0000

Two days ago the French Anti Tobacco Association (DNF) used controversial images of teenagers knelt in front of a man’s crotch with a cigarette in their mouths. Obviously the scene is meant to look similar to a sexual act.

French campaign

This campaign has provoked an outcry from different French association’s as well as the French government, branding these images as shocking and not of the right calibre for an anti-smoking campaign aimed at teens.

It has been a long time since an anti-smoking campaign has created such a reaction, although this kind of tactic is often used to promote safe driving or in anti-alcohol campaigns.

‘Oh Africa’ by Pepsi with Didier Drogba and Fernando Torres!

Charles-Henry Ruyant — Mon, 01 Feb 2010 13:58:30 +0000

Yesterday Pepsi released a new music video called ‘Oh Africa’ performed by Akon and Keri Hilson. All money provided by downloads of the song will be donated to different associations.

The clip is also an attempt by Pepsi to be part of the football world cup this year in South Africa ….. Coca-cola is the official sponsor of the event.

In this music video we can see Didier Drogba and surprisingly for an African music video about football, Fernando Torres (Spanish player).

It is a good idea, but badly timed, why release this video only one day after the African Nation Cup?

PETA’s 2010 State of the Union Undress

Charles-Henry Ruyant — Wed, 27 Jan 2010 12:18:01 +0000

Annually, since 2007 the PETA (People for the Ethical Treatment of Animals) association has organised this famous strip tease video in order to promote its message through internet (PETA’s 2010 State of the Union Undress) .

This concept is a pretty original one and very cost effective… and will probably have an impact on people who are not normally concerned by the treatment of the animals.

This year you can see Michelle Obama on the video!

Please finds blow the YouTube version:

Why not use social media for government scare campaigns?

Charles-Henry Ruyant — Tue, 26 Jan 2010 14:27:30 +0000

I realised think it would be a lot cheaper and (probably more effective) for any alcohol campaign organised by the government health service (NHS here in the UK) to use these shocking videos, as seen on Youtube…

Watch the video below and let me know if you think it is more shocking than any other videos from the NHS?