YouTube: 48 Hour advertisement competition

By Charles-Henry Ruyant

YouTube, the video website, has organised a contest for the Cannes Lions 2009. The Cannes Lions festival is a global event for those working in advertising world. The festival will be held in Cannes from the 21st to the 28th of June. During the Cannes Lions celebration a numbers of Lions Awards are attributing to the best press campaigns, TV ads, online campaigns etc…

 

48 Hour Ad Contest - Youtube

48 Hour Ad Contest - Youtube

 

During this event YouTube is holding an advertising contest. The winning advertisement will be premiered at the Cannes Lions festival 2009 and will be shown on YouTube.

 

The advertisement should be about a charity project but the twist is that nobody knows the exact brief. YouTube plans to reveal the brief only 48 hours before the candidates need to post the video (the 15th of May) and between 17th May and 21st June. The entry will need to be promoted online in order to increase the number of viewers. The video with the most views selected by the YouTube judges will win the contest.

 

YouTube have organised a banner campaign, videos and a micro site for this event. Over 2500 people have subscribed to the contest so far and the channel has been viewed by 110,000 people.

 

Excellent idea from YouTube, it is very cost effective, creative and for a good cause. It is a top online marketing campaign considering the budget invested.

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