Charles-Henry Ruyant » Charity http://www.charles-henry.com Online Marketing, Search Engine, SEO, SMO and SERM Fri, 16 Jul 2010 18:37:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 Does the Internet give you cancer? http://www.charles-henry.com/2009/05/internet-give-you-cancer/ http://www.charles-henry.com/2009/05/internet-give-you-cancer/#comments Tue, 12 May 2009 08:43:03 +0000 Charles-Henry Ruyant http://www.charles-henry.com/?p=234 Now it is possible to tan via your computer! That, at least, is what the new website ComputerTan claims. For the past two months this new website has attracted a large number of users (over 1.5 million) by claiming that they can magically tan you via your PC monitor.

 

ComputerTan

ComputerTan

 

This website has been created by McCann Erickson for Skcin Charity. Skcin is The Karen Clifford Skin Cancer Charity which was set up to bring vital information about skin cancer.

 

The website is composed of a few Flash pages. First you watch a marketing friendly video which explains how you can get a tan via your PC monitor. After you have access to a free trial. You click on few buttons and some UV lights turn-on on your screen.

 

UV light - ComputerTan

UV light - ComputerTan

 

A few seconds later some pictures of skin cancer pop-up and you finally understand the ‘scam’!

 

Cancer pictures - ComputerTan

Cancer pictures - ComputerTan

 

It is a great way of informing people about the dangers of the UV tan. It is ‘funny’ and creative, if not a little misleading for sunbed addicts ;) .

 

This initiative is a very original idea from McCann Erickson! But once again, SEO has been forgotten…

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