The French Internet Clowns

By Charles-Henry Ruyant

In the Paris Metro today many black and white pictures of clowns were displayed. These pictures are without any slogan but with a cryptic website address: www.jesuisunclown.com (I am a clown)

I am a clown ( Je suis un clown)

Once on the website, surprise, nothing is there! The website displays videos explaining the experience of successful French Internet entrepreneurs. This idea of “I am clown” comes from the people told who them that their ideas wouldn’t work – “Your idea is just a clown’s thing”.

This website try to tell the new entrepreneurs to believe a little be more their ideas although other people may think it is ridiculous.

It is a very nice idea with an excellent media campaign. The question is how are they paying for all of it? Weirdly, the campaign was paid for by the successful outcome of a lawsuit .

Crazy French ;)

categoriaOnline Marketing commentoNo Comments dataJanuary 14th, 2010
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