By looking at the Google trends tool we can see that the weather is a popular topic when it is snowing in England.

The number of online searches about the weather has exploded these past two weeks. Never before has there been so many people looking at weather information online. For example, the BBC has five times the usual number of visitors to it’s weather section.

Unsurprisingly, every time that it is snowing the number of searches increase significantly. Good time to advertise on the weather websites…

Online Marketing No Comments January 12th, 2010

The number of searches for Michael Jackson via search engines was extremely high on the 25th and 26th of June. To give you an idea, there were more searches for Michael Jackson than for the usually highly searched terms ‘sex’, ‘mp3’, ‘Yahoo’ and ‘Google’ cumulated.

 

 

Obviously the passing away of the ‘King of Pop’ was an international event and people were looking for information online worldwide. The number of searches was so high that Google thought during the first hours that it was cyber attack from some hackers. Some people were even sent to a ‘Sorry’ page when they were looking for Michael Jackson related keywords on Google.

 
Yahoo! had the good idea of publishing on its home page an article about Michael Jackson presumed death and the article brought five times more traffic than usual. Yahoo! communicates that they had 800,000 clicks in one minutes. It is the most viewed Yahoo! article ever.

 
Twitter was also very slow because the number of users trying to post message regarding Michael Jackson. Unsurprisingly, Michael Jackson has been the number one topic since the 25th of June.

 
Michael Jackson’s untimely death was pretty much the first global event fully amplified by social media and search engines.

Search Engine No Comments June 29th, 2009

In the weeks following my first post regarding Carrie Prejean, the public interest in this story has carried on increasing. The number of searches on this subject is growing as you can see on Google trends.

 

 

So what has happened in the past two weeks? Carrie Prejean has joined the ‘National Organization for Marriage’ and has started a campaign against gay marriage. She also promotes ‘proposition 8’ (Keep Marriage Restored) on her Facebook page.

 

 
So where are we online with Carrie Prejean? First, Carrie Prejean experiences a search engine reputation management problem. Effectively, TMZ covers the two first Google results for ‘Carrie Prejean’ keyword (with ‘sexy’ photos of her at 17 years old). Also Google news comes up with some negative articles relevant to Miss California.

 

 

So what has Carrie Prejean done? She has obviously started to ‘collect’ friends on her Facebook profile.

 

 

And Carrie Prejean updated her Facebook profile with different messages…

 

 

Carrie Prejean Twitter is yet not available. Thanks Twitter!!!

 

 

 

At the end of the day, it seems that Carrie Prejean is working by herself for an online reputation (I don’t know who and what is doing her PR) and the result is not great!

Online Marketing, SERM 1 Comment May 11th, 2009

Everybody knows about the controversial statement by Carrie Prejean (Miss California) who answered a question about gay marriage during the election of Miss USA. A radical reaction in the USA was provoked by the un-politically correct answer.

 

The judge, Perez Hilton, who asked the question during the election has since started a campaign against Miss Prejean via his blog.

 

Since the election the number of searches has blown up and there are more people who are looking for Miss California or Carrie Prejean than for Miss USA.

 

 

It is interesting to see what Carrie Prejean or the Miss California Organisation did or neglected to do in order to manage the crisis.

 

Miss California Organisation posted an official statement on its official website. It is of course a typical reaction, but many other companies forget to do so.

 

 

YouTube was the war ground between the two parties and it seems that Miss California has posted more content and has exposed more people to her point of view. The videos regarding this event have been the most watched videos of the week.

 

 

On Facebook a number of support groups for Carrie Prejean have been created with a large number of followers. Less groups against her have been formed.

 

 

On Wikipedia, the controversy section is more or less objective. I guess nobody tried to influence the result of Wikipedia.

 

 

On Twitter there is not so much of the Carrie Prejean propaganda as her page (or maybe a fake one) doesn’t work anymore. The page of Perez Hilton has a few comments about the event.

 

 

At the end of the day, I am not sure how much did Carrie Prejean, Miss California organisation, or her fanbase did to mitigate the crisis. However, the winner of the online battle seems to be Carrie Prejean who made herself available to more people than Perez Hilton and his supporters.

Online Marketing, SERM 3 Comments April 24th, 2009

Bo is the newest furriest member of the Obama family. The new pup is a black and white Portuguese Water Dog. He may be only 6 months old but already has a huge online presence!

 

The number of online searches over the last few days for ‘Bo Obama’ has exploded. Google Trends show that in a few days the number of searches and the number of pages relevant to the subject will continue to increase considerably.

 

 

There is a Wikipedia entry where we can find all the information about him.

 

 

 The White House has also set up a doggy-blog for the best friend of Sasha,
 

 

as well as a video page on Vimeo where we can watch the first family playing with dog in the White House.

 

 

 

It is the first time that the American government has started an online campaign for an animal. The weird part of it is that based on Google information and the ranking of the news (from Yahoo US) people really care about this little dog.

 

Strange times people…one day, dogs will have Facebook and Twitter

Online Marketing No Comments April 17th, 2009

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