Carrie Prejean - Google Trends

So what has happened in the past two weeks? Carrie Prejean has joined the ‘National Organization for Marriage’ and has started a campaign against gay marriage. She also promotes ‘proposition 8’ (Keep Marriage Restored) on her Facebook page.

Carrie Prejean Facebook

 
So where are we online with Carrie Prejean? First, Carrie Prejean experiences a search engine reputation management problem. Effectively, TMZ covers the two first Google results for ‘Carrie Prejean’ keyword (with ‘sexy’ photos of her at 17 years old). Also Google news comes up with some negative articles relevant to Miss California.

Carrie Prejean - Google Result

So what has Carrie Prejean done? She has obviously started to ‘collect’ friends on her Facebook profile.

Carrie Prejean - Facebook Friends

And Carrie Prejean updated her Facebook profile with different messages…

Carrie Prjean - Facebook Update

Carrie Prejean Twitter is yet not available. Thanks Twitter!!!

Carrie Prejean Twitter

At the end of the day, it seems that Carrie Prejean is working by herself for an online reputation (I don’t know who and what is doing her PR) and the result is not great!

The judge, Perez Hilton, who asked the question during the election has since started a campaign against Miss Prejean via his blog.

Since the election the number of searches has blown up and there are more people who are looking for Miss California or Carrie Prejean than for Miss USA.

Miss California - Google Trends

It is interesting to see what Carrie Prejean or the Miss California Organisation did or neglected to do in order to manage the crisis.

Miss California Organisation posted an official statement on its official website. It is of course a typical reaction, but many other companies forget to do so.

Miss California Official Statement

YouTube was the war ground between the two parties and it seems that Miss California has posted more content and has exposed more people to her point of view. The videos regarding this event have been the most watched videos of the week.

Youtube Miss California

On Facebook a number of support groups for Carrie Prejean have been created with a large number of followers. Less groups against her have been formed.

Carrie Prejean Facebook Group

On Wikipedia, the controversy section is more or less objective. I guess nobody tried to influence the result of Wikipedia.

Carrie Prejean Wikipedia

On Twitter there is not so much of the Carrie Prejean propaganda as her page (or maybe a fake one) doesn’t work anymore. The page of Perez Hilton has a few comments about the event.

Carrie Prejean Twitter

At the end of the day, I am not sure how much did Carrie Prejean, Miss California organisation, or her fanbase did to mitigate the crisis. However, the winner of the online battle seems to be Carrie Prejean who made herself available to more people than Perez Hilton and his supporters.