Obviously without any money for a traditional marketing plan, they used the new social media platforms and word-of-mouth fan buzz.

Paranormal Activity Twitter

Starting with a posting of the very well done trailer and utilising Twitter and Facebook as its only marketing, the movie is now a hit. It is a simple technique but very efficient. The main ingredient was the trailer and the rest is just a question of word-of-mouth.

In the UK we will have to wait until the 27th of November to see it…