The Red Cross recently launched its new campaign ‘Our world. Your move’. The campaign commemorates the 90^th birthday of the Red Cross. The aim of the campaign is to motivate people to make a move and do something to help others.

The Red Cross provides a very interesting flash website http://www.ourworld-yourmove.org with videos, animations, games and music.

Our World Your Move

The interesting part of this campaign is the diffusion of the message via social media websites.

Youtube Red Cross

The Red Cross has obviously thought about the Youtube channel, Facebook Group, Twitter profile, Myspace group and the different banners that you can use on your social media profile. ‘Your move’ can simply be a diffusion of the message via one of your social media profiles!

Social Media Links

But one of the most interesting concepts for me is the collectivist blog where everybody can share their own personal story.

Blog Red Cross

This project was very well planned and executed, better than most of the commercial projects done by other companies.

Anyway, I have made my move with this post…now it is up to you!