Two days ago the French Anti Tobacco Association (DNF) used controversial images of teenagers knelt in front of a man’s crotch with a cigarette in their mouths. Obviously the scene is meant to look similar to a sexual act.

French campaign

This campaign has provoked an outcry from different French association’s as well as the French government, branding these images as shocking and not of the right calibre for an anti-smoking campaign aimed at teens.

It has been a long time since an anti-smoking campaign has created such a reaction, although this kind of tactic is often used to promote safe driving or in anti-alcohol campaigns.