Today Google launched a lot of new services. A new interface for the Google Webmaster tool, some new options on the search engine results page and my personal favorite, the Wonder Wheel.

This function is really easy to access. On the results page of Google click on on the top.

Wonder Wheel - Google

The Wonder Wheel is a graphic way to search content by linking a topic to different sub-topic (e.g.: football to football training to NFL training).

It is a useful tool when you don’t know the best keyword for a specific subject. Just enter a generic keyword, click on the most relevant suggested link and Google will try to guide you to the right keyword.

This tool is not really an innovation, a few years back Microsoft devolved Tafiti with the same principle, with the exception that Tafiti uses the ‘new’ Microsoft technologies (Silverlight).

Tafiti - Microsoft

At the end of the day, I am not sure that a lot of people are going to use this option but it does explain a little how Google is working at the moment.