Battle of the Sexes – the Trivial Pursuit experiment

By Charles-Henry Ruyant

For the release of its new game ‘Trivial Pursuit team’, Hasbro has launched a funny website where you can play Trivial Pursuit online. It is a worldwide game where women and men battle against each other, and right now the women’s team is winning.

Trivial Pursuit Team Website

It is a very nice idea for a global launch. Hasbro also released a funny video about the battle of the sexes.

categoriaOnline Marketing commentoNo Comments dataJanuary 19th, 2010
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