Every 22nd of April is Earth day.

The aim of Earth day is to promote awareness for the Earth’s environment. It was created by U.S. Senator Gaylord Nelson in 1970.

Google and Yahoo have both decided to promote this event, but not at the same cost once again.

Both Yahoo and Google promote Earth Day on their home page.

Earth Day - Google

Google includes a new ‘Google’ logo and a links to a Google result page for the keyword ‘Earth Day’. Not too much work for Google !

Yahoo on the other hand has created a little flash animation on its logo and links to its own website Yahoo! Green where they have created new pages about this event. This site has some nice flash animations and information. Yahoo wants to finance this website by advertising on it.

Yahoo Earth Day Logo

Yahoo Green - Earth Day

Once again, Yahoo have made a lot more effort than Google, but the weird thing is people are talking a lot more about the Earth Day Google logo initiative than the micro site of Yahoo… …..must be difficult to be Yahoo!